Vico C and El General are considered as "The Fathers of Reggaeton" but his influences have been different during their music careers. Vico C was inspired by The Old School American Rap and El General initially took as music reference the Jamaican dancehall.
Although Vico C was the first act to get into the US Latin Billboard charts, the first album that achieves more than half a million copies were Control Machete's "Mucho Barato" (1996) which obtained many gold records in several Latin American countries.
MTV has been important in the broadcast of latin urban music. In 1995, the videoclip "Abarajame" of Illya Kuryaki & The Valderramas had a heavy rotation on MTV Latin America. El General's "Muévelo" won 1991 Video Music Awards for MTV Internacional category and in last years Daddy Yankee and Wisin & Yandel have been nominated in major categories on the VMA's.
During 2008 and 2010 there was a Latin Urban Album category at the Grammy Awards. The only winners were Calle 13 and Wisin & Yandel. Another acts like Vico C, Akwid or Ana Tijoux have been nominated for Best Latin Rock or Alternative Album in other years.
Mala Rodriguez was the first artist to make the crossover from Spain to the Americas and has collaborated with artists like Vico C, Tego Calderon and Calle 13.
While reggaeton is a genre widely throughout Latin America, some acts -especially outside the Caribbean area-, reject it for its banality and promote promiscuity. However, the most popular reggaeton artists have put aside those lyrics to get into commercial radio stations.
Toy Selectah, ex-member of Control Machete, says that Machete Music (an urban music label owned by Universal Music Group that signed acts like Wisin & Yandel and Don Omar) took the name of the band because of an idea of its president Gustavo Lopez, while he was working on it as an A&R.
Cypress Hill was the only band to record rap albums in both English and Spanish and entering the Billboard charts with all its records. Collaborations are so diverse that include artists such as Fermin IV (ex-Control Machete), Psycho Realm, Tego Calderón or Pitbull.