Why not? He's no good?
I read his shizz about hockey in Canada and how all the stars were born in a particular few months and thought it was interesting. Plus the last two books I've read were Eating the Dinosaur (Chuck Klosterman) and The Book of Basketball (Bill Simmons), and I know those two are buddies with Gladwell.
Speaking of which, I'll give the Klosterman book an A-. His books are so much fun. I remember thinking it was really deep shit in late high school/early college. Now it's just a quick read I went through on the exercise bike at the gym. You always know what you're getting yourself into with a Klosterman book, but what I didn't like about this one compared to the others I've read is that his views portrayed in the book seemed less unique than usual. In his chapters about time travel laugh tracks, and advertising, for example, I had already thought all those thoughts before. I prefer him when he's making crazy connections I would have never considered before, like when he wrote about how Saved by the Bell is the most realistic show ever.
just started that one. pretty good so far.
also, i've always thought gladwell was more interesting for his anecdotes than any insights. Still, i think something like "outliers' would be enough to keep your attention for light reading.